The difference is that copy can work on tens, hundreds, or even thousands of people simultaneously, 24 hours a day (try doing that in an elevator). And it works at all stages of the funnel, from generating interest to making sales.
Writing effective landing page copy takes practice, but there are plenty of tips that will quickly boost your skills once you master them. What’s more, we’ve got 13 of them in this article.
How to write persuasive landing page copy (plus examples)
These 13 landing page copy tips help with every part of the page, from creating strong headlines to crafting CTAs. We’ve also included great landing page examples that show each point in action.
Let’s walk through each one, shall we?